{"id":3028,"date":"2015-05-14T00:53:00","date_gmt":"2015-05-14T00:53:00","guid":{"rendered":"http:\/\/leomuniz.com.ar\/blog\/?p=3028"},"modified":"2018-05-08T19:17:02","modified_gmt":"2018-05-08T22:17:02","slug":"publicidad-la-pepsi-que-elige-el-pocho","status":"publish","type":"post","link":"https:\/\/leomuniz.com.ar\/blog\/publicidad-la-pepsi-que-elige-el-pocho\/","title":{"rendered":"Publicidad: La Pepsi que elige el Pocho&#8230;"},"content":{"rendered":"<p>Publicidad en Argentina | La Pepsi que elige el Pocho Lavezzi&#8230; Pocho la Pantera, la que eligen todos, su botella de 2 lts. de pl\u00e1stico retornable y reciclable.<\/p>\n<p><iframe title=\"Pepsi - Pocho\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4vUyGAtWOxE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>El comercial protagonizado por Ezequiel \u201cPocho\u201d Lavezzi y \u201cPocho\u201d La Pantera busca transmitir la esencia de este envase: es conveniente porque permite ahorrar, contribuir con el cuidado del medioambiente y llevar siempre una Pepsi nueva seg\u00fan explican de la agencia de publicidad BBDO Argentina.<\/p>\n<p>Ficha t\u00e9cnica<br \/>\nAnunciante: Pepsico de Argentina<br \/>\nTema: \u201cPocho\u201d<br \/>\nAgencia: BBDO ARGENTINA<br \/>\nDirectores Generales Creativos: Ramiro Rodr\u00edguez Cohen \/ Rodrigo Grau<br \/>\nDirector Creativo: Luciano Bellelli<br \/>\nDirector de arte: Laura Sturzenegger<br \/>\nRedactor: Sof\u00eda Cursach<br \/>\nDirector de cuentas: Daniel Albamonte<br \/>\nEjecutivo de cuentas: Candelaria Zavalia<br \/>\nAsistente de cuentas: Florencia Herrero<br \/>\nDir Audiovisual: Ver\u00f3nica Zeta<br \/>\nProductora: POSTER<br \/>\nDirector: Pl\u00e1stico (Alejandro Ruax y Ramiro Martinez)<br \/>\nProductor general: Mariano Echarri<br \/>\nProductora: Agustina Marques<br \/>\nJefe de producci\u00f3n: Ariel Stolarza<br \/>\nAsistente de direcci\u00f3n: Lucia Valdemoros<br \/>\nDirector de fotograf\u00eda: Juli\u00e1n Ledesma<br \/>\nDirector de arte: Chopy Casariego<br \/>\nVestuario: Sol Canievsky<br \/>\nEditor: Ana Rem\u00f3n<br \/>\nPostproducci\u00f3n (color): Alejandro Armaleo<br \/>\nPostproducci\u00f3n (on Line): WOLF VFX<br \/>\nCoordinaci\u00f3n de Post: Ignacio Parodis<br \/>\nSonido: Inaudito<br \/>\nBanda\/M\u00fasica: Papa Music<br \/>\nProducci\u00f3n por cliente: Gonzalo Lemos<\/p>\n<p>Responsables por anunciante: Federico Bluthgen, Joaqu\u00edn Anderson, Mart\u00edn Watson, Marianela Frick, F\u00e9lix Lagos y Alfredo Della Savia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicidad en Argentina | La Pepsi que elige el Pocho Lavezzi&#8230; Pocho la Pantera, la que eligen todos, su botella de 2 lts. de pl\u00e1stico retornable y reciclable. El comercial protagonizado por Ezequiel \u201cPocho\u201d Lavezzi y \u201cPocho\u201d La Pantera busca transmitir la esencia de este envase: es conveniente porque permite ahorrar, contribuir con el cuidado [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39,25],"tags":[1355,46,1356,321,11,103,43,44,1357,1358,1359,1360,36,1361,1362,1363,38,284,166],"class_list":["post-3028","post","type-post","status-publish","format-standard","hentry","category-campana-publicitaria","category-publicidad","tag--agencia","tag--ficha-tecnica","tag--propaganda","tag-321","tag-argentina","tag-buenos-aires","tag-comercial","tag-commercial","tag-ezequiel-pocho-lavezzi","tag-la-pantera","tag-labesi","tag-lavesi","tag-locutor","tag-pocho","tag-pocho-la-pantera","tag-pocho-lavezi","tag-publicidad-2","tag-television","tag-video"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts\/3028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/comments?post=3028"}],"version-history":[{"count":1,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts\/3028\/revisions"}],"predecessor-version":[{"id":4575,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts\/3028\/revisions\/4575"}],"wp:attachment":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/media?parent=3028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/categories?post=3028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/tags?post=3028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}