{"id":3406,"date":"2016-04-05T13:05:11","date_gmt":"2016-04-05T13:05:11","guid":{"rendered":"http:\/\/leomuniz.com.ar\/blog\/?p=3406"},"modified":"2016-04-05T13:05:11","modified_gmt":"2016-04-05T13:05:11","slug":"publicidad-rexona-motion-games","status":"publish","type":"post","link":"https:\/\/leomuniz.com.ar\/blog\/publicidad-rexona-motion-games\/","title":{"rendered":"Publicidad: Rexona Motion Games"},"content":{"rendered":"<p>Publicidad en Argentina | Bajo el concepto &#8220;Cada movimiento suma&#8221;, Rexona busca demostrar que correr el colectivo, caminar un par de cuadras m\u00e1s, andar en bicicleta o elegir las escaleras en lugar del ascensor es un cambio de actitud que merece ser valorado. El objetivo principal es hacer que la gente se mueva m\u00e1s dentro de su rutina. Para eso 361 Argentina y Socialive trabajaron en una app utilizando el motor de Google Fit midiendo esos peque\u00f1os grandes movimientos, sumar puntos en su cuenta, romper sus propios r\u00e9cords y crear desaf\u00edos grupales con sus amigos. <\/p>\n<p><iframe title=\"Rexona Motion Games\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/66rr6KfudIo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe> <\/p>\n<p>Ficha t\u00e9cnica:<br \/>\nProducto: Rexona MotionSense<br \/>\nTema: MotionGames<br \/>\nTipo: TV &#038; Digital<br \/>\nDuraci\u00f3n: 45\u201d<br \/>\nAgencia: 361 Argentina &#038; Socialive<br \/>\nProductora: Mufilms<br \/>\nProductor Ejecutivo: Guido Rutemberg<br \/>\nProductor: Diego Schapira &#038; Alexis Tkach<br \/>\nDirecci\u00f3n: Ivan Vaccaro<br \/>\nAsistente de direcci\u00f3n: Lorena Contardo<br \/>\nDirector de fotografia: Manu Bullrich<br \/>\nDirectora de arte: Nieves Cabanes<br \/>\nEdici\u00f3n: Federico Wiske<br \/>\nCasa de Post: Lemon Drop<br \/>\nCasa de Sonido y Banda Musical: Swing M\u00fasica<br \/>\n<strong>Locutor<\/strong>: Mariano Fabricante<br \/>\nCoordinadora de Post: Jaqueline Eckerdt<br \/>\nDirector General Creativo 361 &#038; Socialive: Santiago Luzuriaga &#038; Nicol\u00e1s Bugari<br \/>\nDirectores Creativos 361 &#038; Socialive: Igor Moura Gomes \/ Leo Rolim E Silva &#038; Alejo Villalonga<br \/>\nDirector de Arte Socialive: Benjam\u00edn Sepulveda<br \/>\nRedactor Socialive: Mauro Sosa<br \/>\nDirectora General de Cuentas 361 &#038; Socialive: Valeria Solano &#038; Lucila Verdaguer<br \/>\nDirector de Cuentas 361 &#038; Socialive: Tom\u00e1s Villalba &#038; Antonella Tienda<br \/>\nEjecutiva de Cuentas 361: Delfina Diaz Colodrero<br \/>\nDirectora de Planning 361: Romina Perrone<br \/>\nProductor 361: Coco Mujica<br \/>\nResponsables por anunciante: Hernan Sperber, Francisco Cevasco<br \/>\nFuente: Dossiernet<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicidad en Argentina | Bajo el concepto &#8220;Cada movimiento suma&#8221;, Rexona busca demostrar que correr el colectivo, caminar un par de cuadras m\u00e1s, andar en bicicleta o elegir las escaleras en lugar del ascensor es un cambio de actitud que merece ser valorado. El objetivo principal es hacer que la gente se mueva m\u00e1s dentro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[1355,46,1356,1452,11,103,43,44,36,1475,38,1009,1476,284,166],"class_list":["post-3406","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag--agencia","tag--ficha-tecnica","tag--propaganda","tag-1452","tag-argentina","tag-buenos-aires","tag-comercial","tag-commercial","tag-locutor","tag-motion-games","tag-publicidad-2","tag-rexona","tag-rexona-motion-games","tag-television","tag-video"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts\/3406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/comments?post=3406"}],"version-history":[{"count":0,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts\/3406\/revisions"}],"wp:attachment":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/media?parent=3406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/categories?post=3406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/tags?post=3406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}