{"id":9137,"date":"2024-10-21T15:59:17","date_gmt":"2024-10-21T18:59:17","guid":{"rendered":"https:\/\/leomuniz.com.ar\/blog\/?p=9137"},"modified":"2024-10-30T07:44:11","modified_gmt":"2024-10-30T10:44:11","slug":"publicidad-7up-tranquilas-madres","status":"publish","type":"post","link":"https:\/\/leomuniz.com.ar\/blog\/publicidad-7up-tranquilas-madres\/","title":{"rendered":"Publicidad: 7up, tranquilas madres"},"content":{"rendered":"\n<p>Publicidad en Argentina | 7up estren\u00f3 su nueva imagen a nivel global, en este comercial le habla directamente a las madres argentinas, tranquiliz\u00e1ndolas de que s\u00f3lo se trata de un cambio de imagen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"7UP - Isla - Tranquilas, Madres\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/TFE5PUPV0CY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><br>En el comercial, filmado por Landia y dirigido por Tomi Quartino, podemos ver c\u00f3mo las madres irrumpen el t\u00edpico spot clich\u00e9 de verano, alarmadas por una \u201cnueva\u201d 7up.<br><br>Ficha t\u00e9cnica<br>Anunciante: <a href=\"https:\/\/leomuniz.com.ar\/blog\/publicidad-7up-libres-de-azucar\/\">7up <\/a>PepsiCo.<br>Agencia: <a href=\"https:\/\/islarepublica.com\" target=\"_blank\" rel=\"nofollow\">Isla<\/a><br>Chief Creative Officer: Ariel Serkin y Rodrigo Grau<br>Chief Strategy Officer: Mariano Serkin<br>Marketing Manager: Victoria Clucellas.<br>Director General Creativo: Rodrigo Greco y Mariano Gamba<br>Director Creativo: Patricio Ramirez Isla y Juan Fombella<br>Head of Production: Coqui Gimenez Uriburu<br>Producer: Tef Iselli<br>Global Account Director: P\u00eda Ithurralde<br>GPM: Martina Gomez<br>Productora: <a href=\"https:\/\/www.landia.com\/buenos-aires\/\" target=\"_blank\" rel=\"nofollow\" class=\"broken_link\">Landia<\/a><br>Productores Ejecutivos: Adrian D\u2019Amario y Diego Dutil<br>Productor: Ale Panzitta<br>Director: Tomi Quartino<br>DOP: Juan Maglione<br>Arte: Sebastian Bereta<br>Vestuario: Lu Bianchi<br>AD: Anita de Leandro<br>Editor: Juan Pablo Arrieta<br>Coordinadora de Postproducci\u00f3n: Mait\u00e9n Molina<br>Postproductor: Nico Severino<br>Sonido: Fer Martino<br>Banda: <a href=\"https:\/\/happytogethermusica.com\/\" target=\"_blank\" rel=\"nofollow\">Happy together<\/a><br>Locutor: Fabi\u00e1n Carabajal<br>Colorista: Ra\u00fal Lavado<br>Scarlette Espinal Fanjul: Sr. Marketing Manager @ PepsiCo<br>Nicol\u00e1s L\u00f3pez Mart\u00ed: Social Beverages Marketing Sr. Director LATAM @ PepsiCo<br>Alfredo M. Della Savia: Marketing Director LATAM at PepsiCo<br>Ignacio Segade: Marketing Sr Manager @ PepsiCo Argentina<br>Belen Ferreccio: Brand Manager 7up @ Pepsico Argentina<br>Carolina Alvarracin: Marketing Manager @ Cerveceria y Malteria Quilmes<br>Nicole Freideles: Brand Manager @ Cerveceria y Malteria Quilmes<br>Gonzo Lemos: Client Producer<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Publicidad en Argentina | 7up estren\u00f3 su nueva imagen a nivel global, en este comercial le habla directamente a las madres argentinas, tranquiliz\u00e1ndolas de que s\u00f3lo se trata de un cambio de imagen.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[850,1311,11,2202,36,38],"class_list":["post-9137","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-7up","tag-agencia","tag-argentina","tag-ficha-tecnica-2","tag-locutor","tag-publicidad-2"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts\/9137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/comments?post=9137"}],"version-history":[{"count":2,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts\/9137\/revisions"}],"predecessor-version":[{"id":9146,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts\/9137\/revisions\/9146"}],"wp:attachment":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/media?parent=9137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/categories?post=9137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/tags?post=9137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}