{"id":9798,"date":"2025-09-19T17:27:09","date_gmt":"2025-09-19T20:27:09","guid":{"rendered":"https:\/\/leomuniz.com.ar\/blog\/?p=9798"},"modified":"2025-09-19T20:51:10","modified_gmt":"2025-09-19T23:51:10","slug":"publicidad-mercado-pago-somos-francos","status":"publish","type":"post","link":"https:\/\/leomuniz.com.ar\/blog\/publicidad-mercado-pago-somos-francos\/","title":{"rendered":"Publicidad: Mercado Pago, Somos Francos"},"content":{"rendered":"\n<p>Publicidad en Argentina | Mercado Pago, la plataforma financiera del ecosistema Mercado Libre, lanza su nueva campa\u00f1a nacional \u201cSomos Francos\u201d, protagonizada por el piloto argentino de F\u00f3rmula 1, Franco Colapinto.<br><br>Desarrollada junto a la agencia GUT, la campa\u00f1a celebra la sinceridad como un valor central, resaltando la transparencia, conveniencia y claridad de los productos financieros de <a href=\"https:\/\/leomuniz.com.ar\/blog\/publicidad-mercadopago-saber-eso-que-quiere-es-saber-regalar\/\">Mercado Pago<\/a>. El foco inicial est\u00e1 puesto en su servicio de pr\u00e9stamos, presentado como una herramienta sencilla y segura dentro de la cuenta digital. La campa\u00f1a de GUT, producida por Landia, cuenta con m\u00fasica de Fer Martino y la locuci\u00f3n de Pedro Labattaglia.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mercado Pago #TeSoyFranco\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/3wzF8OOgNDU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ficha t\u00e9cnica<\/p>\n\n\n\n<p>Agencia: <a href=\"https:\/\/www.gut.agency\/\" target=\"_blank\" rel=\"nofollow\">GUT Buenos Aires<\/a><br>Founders &amp; Chairman: Gast\u00f3n Bigio \/ Anselmo Ramos<br>CCOs &amp; Partners: Ramiro Rodriguez Cohen \/ Mat\u00edas Lafalla \/ Joaqu\u00edn Cubr\u00eda \/ Christian Rosli \/ Joaqu\u00edn Campins.<br>ECDs: Diego Fern\u00e1ndez Posada<br>Managing Director: Paula Medina Rivero<br>Chief Growth Officer &amp; Partner: Natalia Noya<br>CD: Nicol\u00e1s Feldman \/ Emiliano Adam<br>Sr. Art Director: Mel Sosa Zavala<br>Sr. Copywriter: Camila Purificato<br>Copywriter: Camila Castro<br>Jr. Art Director: Lucero Soria Guevara<br>Jr. Copywriter: Camila Cabral<br>Head of Design: Rosario Mu\u00f1oz<br>Design Lead: Antonella Fossati<br>Graphic Designer: Sofia Iezzi<br>Regional Business Director: Sofia Goldin<br>Account Director: Romina Mariela Dono<br>Account Supervisor: Julieta Davali\u00f1a<br>CSO: Javier Quintero<br>Head of Strategy: Javiera Romero Silva<br>Strategy Director: Sharon Marina Suarez Faneite<br>Sr. Strategist: Luisina Cirelli<br>Social Strategy Director: Ignacio Rocca<br>Social Strategist: Florencia Cazachkoff<br>Head of Production: Mariana Jauregui<br>Producer: Adri\u00e1n Piscione<br>Productora: <a href=\"https:\/\/www.landia.com\" target=\"_blank\" rel=\"nofollow\" class=\"broken_link\">Landia<\/a><br>Director: Tomi Quartino<br>Productor Ejecutivo: Adrian D\u2019amario \/ Diego Dutil<br>Productor General: Melina Nicocia<br>Director de Fotograf\u00eda: Flor Mamberti<br>Jefe de Producci\u00f3n: Camila Milman<br>AD: Diego Garc\u00eda<br>Arte: Sebasti\u00e1n Beretta<br>Vestuario: Lu Bianchi<br>Coordinadora de post: Maiten Molina<br>Editor: Jer\u00f3nimo P\u00e9rez Rioja<br>Color: Tom Blasson<br>Estudio de Post: Comppo<br>Estudio de Sonido: <a href=\"http:\/\/fermartino.com\/\" target=\"_blank\" rel=\"nofollow\">Fer Martino<\/a><br>Banda Musical: Fer Martino<br>Locutor: <a href=\"https:\/\/pedrolabattaglia.com\/\" target=\"_blank\" rel=\"nofollow\">Pedro Labattaglia<\/a><br>Casting: Rea Casting<br>Dir de Casting: Pablo Cura<br>Equipos: Alfa Visi\u00f3n<br>Responsable por el cliente: Valeria Bazzi &#8211; Sr Director, Nathalia Cavalcante Teixeira &#8211; Sr Brand Manager, Florencia Vanetta &#8211; Brand Manager, Macarena Rodriguez &#8211; Branding Specialist, Agustina Cafaro &#8211; Branding Expert<br>Fuente: Totalmedios<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicidad en Argentina | Mercado Pago, la plataforma financiera del ecosistema Mercado Libre, lanza su nueva campa\u00f1a nacional \u201cSomos Francos\u201d, protagonizada por el piloto argentino de F\u00f3rmula 1, Franco Colapinto. Desarrollada junto a la agencia GUT, la campa\u00f1a celebra la sinceridad como un valor central, resaltando la transparencia, conveniencia y claridad de los productos financieros [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[2259,11,103,22,36,38],"class_list":["post-9798","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-2259","tag-argentina","tag-buenos-aires","tag-ficha-tecnica","tag-locutor","tag-publicidad-2"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts\/9798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/comments?post=9798"}],"version-history":[{"count":3,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts\/9798\/revisions"}],"predecessor-version":[{"id":9801,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/posts\/9798\/revisions\/9801"}],"wp:attachment":[{"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/media?parent=9798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/categories?post=9798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leomuniz.com.ar\/blog\/wp-json\/wp\/v2\/tags?post=9798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}